iQOO Expands to Offline Market in India with iQOO 13 Launch

After establishing a strong presence in the online market, iQOO is set to make its offline debut in India, starting this December. Since its inception in 2020, the brand has been exclusively selling its devices online, mainly through Amazon India. With this new move, iQOO aims to enhance its reach and offer customers a hands-on experience of its smartphones.

Key Highlights of iQOO's Offline Expansion

• Retail Availability: iQOO smartphones will now be sold through Vivo-exclusive stores and other retail outlets across India.
• Enhanced Accessibility: Customers can experience iQOO devices in person before making a purchase, a first for the brand in India.
• Synergy with Vivo: Vivo, which is celebrating its 10th anniversary in India, will soon open 10 flagship stores, further complementing iQOO's offline strategy.
• Announcement at iQOO 13 Launch Event: The offline sales initiative will be officially unveiled on December 3rd, during the iQOO 13 launch event.

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iQOO 13: The First Offline Model

The iQOO 13, powered by the cutting-edge Snapdragon 8 Elite chip, is expected to spearhead the brand’s offline entry. Here's a detailed look at its specifications:

Performance and Gaming

• Snapdragon 8 Elite: Combined with iQOO’s SuperComputing Chip Q2, the device offers superior gaming performance.
• 120fps Gameplay: Features Game Super Resolution and Game Frame Interpolation, ensuring smooth and immersive gaming.

Display Excellence

• 6.82-inch 8T LTPO Flat Display: Developed using BOE’s advanced Q10 luminous material, offering an ultra-crisp 3168×1440 resolution.
• 144Hz Refresh Rate & 300Hz Touch Sampling: Perfect for gaming and fast-paced applications.

Software

• Funtouch OS 15: Based on Android 15, with features like customizable icons, enhanced wallpapers, and new system colors.

Pricing

The iQOO 13 is likely to be priced similarly to its predecessor, the iQOO 12, making it a competitive choice in the premium smartphone segment.

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iQOO's Growing Community

• The brand’s active user base, iQOO Connect, has over a million members who are expected to benefit from this offline expansion.

Conclusion

iQOO’s decision to enter the offline market reflects its ambition to become a more accessible and versatile brand in India. The iQOO 13, with its top-notch features and offline availability, is poised to attract tech enthusiasts and gamers alike. This move is also likely to intensify competition in the premium smartphone market.